MOOD BOARD - The mood boards was the first step in this project. We were able to invent our own company for any product and use the mood board to demonstrate the overall characteristics of the brand we were creating.
LOGO DEVELOPEMENT - The final choices for the logo selection.
FINAL LOGO
GRAPHICS STANDARDS - The exact measurements and rules for how the logo could be applied.
For example:
on white background
desaturated
on promotional items (cars, shirts, etc.)
PACKAGING PRINT-OUTS - The layout for each box and sticker for all of the products to be printed.
ACTUAL PACKAGING - one-off models for each product
POINT OF SALE - POS made by vacuum molding
STATIONARY EXAMPLES
ADVERTISING - Graphic design for ads.
MYGUBA COSMETICS COMPANY - PRESENTATION BOARD: LOGO DEVELOPEMENT, PROMOTIONAL VEHICLE, ORMOTIONAL CLOTHING, POS, PACKAGING
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CORPORATE IDENTITY