Syazalina Lim

1. Nude Mute Nude Mute is the new creation of minimalism that shows simplicity of colours and materials with a quirky play of product details. Our unique minimalism stands out on our customers without interfering with their dressings. The blending of leather and plain cotton fabric sets the new minimalism style which allows the customers to experience comfort when they purchase our products while being trendy with affordable products.

1. Nude Mute These are the items made by my group mates and I for Nude Mute.

1. Nude Mute For this project, I made ear rings and bracelets that comes in two designs. This is the ear rings.

1. Nude Mute For this project, I made ear rings and bracelets that comes in two designs. This is one of the bracelets.

1. Nude Mute For this project, I made ear rings and bracelets that comes in two designs. This is the other design of the bracelet.

1. Nude Mute This is an illustration of how our store is going to be.

1. Nude Mute Our actual store that was being held in school.

1. Nude Mute This is where my accessories were placed, alongside other small merchandises made by my group mates. I placed it here so that it will be easy for the customers to see and get a feel of my accessories.

1. Nude Mute This are my merchandises in their packages, ready for collection.

2. Helium HELIUM represents a subtle style of femininity expressed through vibrant and fresh colours and prints. The designs of the merchandise bring out the fun-loving and cheerful nature of the females we would like to dress and style. Through it all, HELIUM aims to always bring a smile and pleasant surprise to all our consumers, and vows to never let them down, with both prices and assortment of designs. The name HELIUM came about because a normal helium balloon always floats around and appears to be carefree and high with not much a cause of worry or anxiety. This is the feeling we want to evoke from our consumers; that everything can be as relaxing and worry free as it can be and worries would just ‘pop’ away. Above all, HELIUM is a messenger and mascot for all fun things, and we want to present HELIUM to our customers as a happiness pill!

2. Helium MISSION STATEMENT Helium aims to lift you up with vibrant colours and prints and Helium will never let you down; done so in a friendly and affordable fashion This is one of the mood boards we proposed to let people have a feel of our brand.

2. Helium This is another one of our mood board and this is the final one that we proposed to allow customers to have a feel of our brand.

3. iva iva, which means ‘from a yew tree', represents a concept that represents lighthearted and genuine simplicity. Like the yew tree, iva is a stable and down to earth brand, which emphasizes on quality and style and yet not compromising on comfort. iva aims to offer simple, clean and comfortable, everyday-wear to fashion forward females. With absolute quality and excellent service, iva believes in providing our customers with the best shopping experience from store ambience to successful sale transaction in return for trust and support.

3. iva This is the mood board for iva. We wish to allow customers to have the relax and calming feel when they think of our brand.

3. iva This are the elements that we wish to have in our stores. It is inspired by the zen trend. We decided to go along with these materials and colours to have the zen feel and also make the store look spacious and clean cut. The layout of the shop is structured whereas the furniture and props are more rounded.

3. iva This is the colour pallete that we chose to work around for our apparels and shop.

3. iva This are the example of the merchandises that we wish to bring in. They are flowy tops, shift dresses, necklaces and stud ear rings. Our merchandises can be worn everyday and are smart casual, clean, comfortable and basic (which makes it easier to match).

3. iva These are the materials that we look for when we source for our apparels.

3. iva This board explains about our merchandises that we wish to bring into the store.

3. iva These are some of the packaging ideas that my group came up with.

3. iva These are some of the packaging ideas that my group came up with.

3. iva This is the final store layout that we proposed for our 'physical store' for iva.

3. iva This is the top view of the iva's 'physical store' that we proposed. This is done using google sketch up.

3. iva This is the front view of the iva's 'physical store' that we proposed. This is done using google sketch up.

3. iva This is the isometric view of the iva's 'physical store' that we proposed. This is done using google sketch up.

3. iva This is the top view of the iva's pop-up store that is to be opened in school for two days. This is done using google sketch up.

3. iva This is the top view of the iva's pop-up store that is to be opened in school for two days. This is done using google sketch up.

3. iva This is the top view of the iva's pop-up store that is to be opened in school for two days. This is done using google sketch up.