hathising threads - The logo integrates the "H" sound of the company's initial in Hindi and in English as the users could be billingual, only hindi or purely conversant with english language. It also integrates the tailor bird within the form. A bird that is said to weave its nest in a special fashion with marked precision.The identity was successfully carried across all collaterals and stationery integrating the complete brand identity.
national design business incubator - This cell at National Institute of Design provides guidance, techinal and financial assistance to new talent that joins the industry to become an enterpreneur. The candidate who registers thus becomes an incubatee with this cell.
The symbol illustrates the journey of a seed to a sapling. The red seed is symbolic of potential talent. The symbol also integrates the initials ‘D, B and I’ in the form.
SEWA trade facilitation center - Self Employed Woman’s Association (SEWA), is an organisation known for empowering women in desert areas. This identity was designed for a trade facilitation cell that newly opened with the same. The symbol uses thread-like lines to integrate three women forms engaged in their activity of livelihood: embroidery. The association works with women in different parts of the country. The strong use of yellow is reflective of the flame of empowerment and green for growth and development.
Tashakoor - The word means "thank you" in Afghanistan. This identity was designed for a store by the same name which retails in products made from exquisite afghani embroidery.
Rendered in the "Kandhari" style of embroidery from Afghanistan, the symbol comprises of two forms, a flowerbud and a bowtie; both symbols of gifting and thanksgiving.
zipazap.com - Identity for a website that offers answers to what is playing when on television. The iconic television symbol with the antenna here integrates the alphabet "z" and the question mark.
Lifestyle-Suprema - User study suggests that in India, the graphic of a house or clouds and rain is effectively used to communicate the products' usability. I attempted to incorporate these elements with a shield to suggest the product's effectiveness for the premium segment brand.
Raindance - Raindance literally means the "dance" of raindrops on a well polished surface. Aptly used for a range of car grooming products.
archism - This concept brings together three core elements constituting good architecture : Square, which is sybolic of a strong foundation, the four cardinal directions and the five elements, earth, fire, air, water & ether. The alphabets S & M highlighted, are also the initials of the name of the person who owns the company and has coined the word.
MindSpark Infosolutions - Identity for an IT sales and support service.
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