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Frugal Packaging

'Fortune at the Base of the Pyramid' was the ideology that led us to study the value perceptions and behaviours of BOP consumers. In this Unilever - NID Workshop, I along with Parashar Agravat and Shipra Prasad, brainstormed and prototyped frugal packaging for washing pastes targeted at value customers.

Swarna Srimal
Products and Service Design Bengaluru, India