A Simplified Experience: The theme for Crestron at Integrated Systems Europe was simplicity and the design methodology exercised restraint.
The launch of this show coincided with my redesign for the Crestron brand literature with the use of a rectangular block to mark the start of new messaging.
I design the show experience starting with product placement and wall messaging, then a guided brochure walkthrough of the technology on each wall with a companion app to assist wayfinding.
For InfoComm Las Vegas we concentrated on room design which featured life-sized depictions of conference spaces.
The Crestron booth at InfoComm Orlando focused on differing room sizes and the technology for each. I distinguished each zone using vibrant colors and filled the outer walls with typographic texture for allure.
A new diagram style was implemented on mounted plexiglass to show device connectivity within each space.
gLike
Trade Show Design
Trade shows are huge industry-leading events where all the new technology debuts annually, with several thousand visitors attending the Crestron booth at shows like InfoComm, Lightfair, and Integrated Systems Europe.
