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Industry Trade Ads

Speaking to the Industry: Trade advertisements can be more dry and technical than consumer ads. Still, I had a lot of fun creating visuals that would stand out from the other ad placements in the publications. These Crestron ads feature a consistent layout system I developed to easily recognize the brand.

Every Product is Beautiful: I was lead-designer on the Nikon account at ThinkDM2, which meant finding new ways to showcase seasonal product lines
in the dealer-facing trade pubs. I’ve manipulated the flat product photos from Nikon to add dimensionality and a sense of depth. At Crestron we photographed our own products after acquiring them from the Engineering department.

Available
Full-time
Michael Sutherland
Manager | Art Director | Graphic Designer Morristown, NJ