A first in the world of gastronomy, Doctor Chef was launching its restaurant in the UAE with delicious food, made-to-order for specific ailments. We created the entire gamut for the big launch – right from brand identity, ad campaign, creative collaterals to restaurant environmental design, based on the idea of great taste meets therapy.
The Heart of Sharjah invites people to create memories that are vastly different from the regular - where the glorious past comes alive amidst a bustling city. We created a postcard campaign that depicted this journey into another time, another era that became the symbol of an unforgettable experience.
A historical and cultural gateway to Sharjah's past, the Heart of Sharjah invites people to experience a wonderful time, where the past intermingles with the present. We created an hourglass campaign, symbolic of the passage of time, where the past trickled into an unforgettable present day experience.
One of Kuwait’s largest high-end malls, 360 Mall needed a facelift - a fresh new positioning and brand campaign, targeting the modern woman. We envisioned a campaign around ‘Live it now. Live 360’ encouraging the TG to live in the moment. The differential advertising went on to win 360 MALL the
’Marketing Award 2012’ awarded by the International Council of Shopping Centers (ICSC).
In-mall posters created for 360 Mall for various purposes:
To encourage visitors to quit smoking while inside the mall, we placed free chewing gum dispensers that asked people to chew when they felt tempted to smoke.
Le Meridien was launching a business resort, the Royal Club, aimed at offering corporates a balance of business and pleasure. We created a campaign that juxtaposed the quintessential symbol of business - the tie, with elements of leisure within the Royal Club.
The Roads and Transport Authority, Dubai was creating the 'Read More Initiative' to encourage people across Dubai to read books more often with Metro libraries, book readings etc. We created an engaging 360 degree campaign and activation around the initiative.
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Freelance, Full-time, Moonlighting
Sushma Mangalore
Creative + Content Writer
Dubai, United Arab Emirates