great bay | restaurant identity, branded environment - The identity of this upscale restaurant had to work with the incredible interior design palette that had already been chosen for the venture. Playing on the translucent materials provided by the interior design team, the visual vocabulary combines the shimmering mystique of the mermaid with the natural beauty of Asian pattern. The resulting design enhances the poetry of the décor and excites the space without overpowering.
Shure | e series packaging - This time-tested audio and microphone company has recently taken new aim; introducing their music-industry quality products to the consumer audio market. By creating the eseries brand guides and naming conventions, and applying smart, sophisticated and consistent styles to packaging, collateral, package structure, and photography, the high quality of these superior audio products speaks straight to the target audience.
imo | Retail Branding - This soon-to-be national retailer of personal cellular solutions needed to stand clear against it's competitors, as well as provide an oasis for customers. The solution was a research-driven, finely honed marriage of identity and environment, and a sophisticated yet simple, organic and smart set of brand guidelines, a clever mark, and an established look + feel that express the brand's total commitment to clarity in all communications.
Regattabar Jazz Festival | Event Identity - This yearly festival created a stir on a tight budget. Inspired by the Blue Note Album covers, simple typography and blocky shapes tilt to create a dynamic compositional shift, relating to the way jazz music is made. The result is typography and image at the same time, interplaying with fun tonalities. This look was applied to everything from banners to cocktail glasses and is updated with a new color palette every year.
lazuli jewelry | brand identity suite + packaging - Lazuli has set their sights on becoming the name in unique, bold jewelry on a national scale. With business picking up quickly, two new locations, and the inclusion of the Abstract line into the Ian Schrager Hotel Gift Stores, they are well on their way. A bold yet classic identity and a complete set of brand guidelines now accompanies them as they branch into new online, marketplace, and publicity spheres.
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