throw a black tarp/ body bag over the sign - we were reinventing ourselves, repenting for who we had been, and vowing to change and be a blessing to our community. the black tarp was symbolic for "the death" and also gained everyone's attention... neighbors were so curious... we left it just like this for about 6 weeks... and then.
a few weeks later tag it with whatisLL.com - a few seconds later 5 cops pulled up and we just barely escaped. Can't tag in this city! lol. it was a guerilla marketing campaign, and the cops didn't really get that. but it sparked a ton of interest. this place totally got noticed.
a few weeks later tag it with whatisLL.com - a few seconds later 5 cops pulled up and we just barely escaped. Can't tag in this city! lol. it was a guerilla marketing campaign, and the cops didn't really get that. but it sparked a ton of interest. this place totally got noticed.
a few weeks later tag it with whatisLL.com - a few seconds later 5 cops pulled up and we just barely escaped. Can't tag in this city! lol. it was a guerilla marketing campaign, and the cops didn't really get that. but it sparked a ton of interest. this place totally got noticed.
WhatisLL.com yard signs all around the city
WhatisLL.com window adhesives all around the city
Poster for WhatisLL campaign
Poster for WhatisLL campaign
Poster for WhatisLL campaign
Poster for WhatisLL campaign
Poster for WhatisLL campaign
Poster for WhatisLL campaign - a guerilla marketing campaign
www.whatisLL.com
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What is LL
guerrilla marketing... mysterious symbol, on yard signs, bumper stickers. facebook profiles, etc. countdown on website then revealed launch.
Available
Freelance
Rebekah Keller
Graphic Designer / Art Director / Illustrator / Creative
Detroit, MI