Sumit Vashisth

“Mind Your Real Business”
The basic idea behind this campaign is to make CTOs realize that managing documents takes so much of their valuable time. It is not that they are not aware of it but this campaign will work as a reminder and tell them unnecessary print related jobs are distracting them from their bigger goals.
We didn’t want to create just another corporate-looking-sober communication. Rather we thought that it will be great if we can have an unconventional way to reach them without missing out on the seriousness of the matter. Mingling with these ideas we created paper monsters. Paper monsters who eat up their time and sidetrack them from real business.

• Art Direction
• Character Design
• Creative Direction