THE WORLD of IXUS
It’s a bit removed from the hullaballoo of the everyday. It’s luxurious. It sneaks out of the many folds of rich silk fabrics that flow like milk and honey. It’s spotless. If there are any scars there are neatly, surgically, removed. The world is made-up. To a perfect matte and gloss finish. The world has loads of lip-gloss. There is little movement in this world but the little movements can cause a domino effect on the world outside. The heels are pencil thin. The eyebrows sharp. The world is polished to reflect. Like mirrors. Which brings us to the vanity. Vanity has a purpose here. Or vice versa. It's more vice than versa, unless Versa is a designer friend of yours. There are windows in this world. They open seldom but when they do, they open to let only the stars in. And once in a while, the blue moon. (Continue..)
Had opportunity to Art Direct this campaign which was shot by Prabuddha Dasgupta.
