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Branding & UI/UX Architect
Inseyab Consulting & Information Solutions LLC
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Creative Lead & Brand Architect
ParseTen Inc
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Chief Designer & Brand Architect
Salsoft Technologies
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Creative Designer
Etrendz.Net
Responsibilities and Achievements of the years Conducting user research to establish user needs using techniques such as user interviews, search log analysis and focus groups. * Designed almost everything from Web site to Marketing Collateral * Developed websites and applications using PHP and MySQL at the backend whilst building the frontend in standards-compliant XHTML, CSS and JavaScript. * Loved bootstrap since it started. * Worked on various CMS Wordpress, Joomla, Drupal, OpenCart, Magento etc, and pre-made scripts, enhanced and upgrade them to meet client's requirement. * Managed Various Products from concept to development. * Replaced use of outdated Flash techniques with progressively enhanced, accessible AJAX alternatives. Making use of framework such as jQuery and Mootools where appropriate. * Reworked organizational workflow to dramatically increase quality control. Proceduralised the digital partment's processes to dramatically improve the efficiency and abilities. * Trained technical and non-technical staff on various web topics - from the concepts of HTML and CSS to advanced object-oriented design patterns. * Mentored and managed developers and development teams * Interviewing and recruiting new team members.. * Performance optimizing websites through a combination of frontend, backend and server configuration techniques. * Running stakeholder interviews to establish and prioritize a project's business objectives. * Providing interaction design for major web sites and applications using wire framing, interaction storyboarding and prototyping. * Conducting competitor analyses on rival websites to identify the strengths and weaknesses of alternative solutions or new approaches. * Conducting usability testing on both prototypes and live/development applications. * Developing user personas to help ensure that user research is considered throughout each step ...