Lokmat Launch Camp.
Lokmat Launch Camp. from Sudhir Gotmare
Lokmat Launch Camp.

WHEN GOA TURNED RED WITH LOKMAT - The launch campaign of Marathi daily 'Lokmat' in Goa
To introduce Marathi daily Lokmat in Goa, Lokmat's no.1 position in India was symbolically juxtaposed with the slices of Goan day today life. The line of the campaign says 'India's No.1 Marathi daily is now in Goa…' After a full proof research we did a photo shoot to get the desired situations and effect. The red colour created the feel of the Goan soil. As per the expectations, it worked wonders for Lokmat. As the campaign launched Lokmat became No.1 in Goa too.

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Lokmat Launch Camp.

WHEN GOA TURNED RED WITH LOKMAT - The launch campaign of Marathi daily 'Lokmat' in Goa
To introduce Marathi daily Lokmat in Goa, Lokmat's no.1 position in India was symbolically juxtaposed with the slices of Goan day today life. The line of the campaign says 'India's No.1 Marathi daily is now in Goa…' After a full proof research we did a photo shoot to get the desired situations and effect. The red colour created the feel of the Goan soil. As per the expectations, it worked wonders for Lokmat. As the campaign launched Lokmat became No.1 in Goa too.

Sudhir Gotmare
Art Director mumbai, India