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Lokmat Goa- Post Launch Campaign
THE STEP AFTER ACCEPTANCE - What needed to highlight after the launch campaign was the acceptance and faith shown by Goan people. We decided to magnify this factor in the post launch campaign and thus shifted our focus from crowd to individual. An individual representing a particular class or field was taken and highlighted with the statement 'Amcha Mat. Amcha Lokmat'. A call for action line 'Have you read today's Goa?' was thoughtfully added to create urgency among the non readers.