Mary Rosemeyer

Jockey was interested in creating a pop-up lounge where women could come, sit down, enjoy refreshments and learn a little bit about their newly launched Jockey Bra. The lounges would be set up outside Jockey stores in Simon Outlet Mall locations.

There were several hurdles- the pop-up would have to travel to several locations, be light weight, and able to be set up within two hours with 1 or 2 people.

It was a huge success and the lounge not only stimulated interest in the brand, but created additional sales.

• Branding & Corporate Identity
• Event Design