Jockey renovated a turn of the century building in Kenosha, WI for their flagship store. They wanted to embrace the industrial details of the structure; a departure from their typical clean-lined branding. Jockey's product is all about comfort and the flagship store echoed that sentiment with homey touches like sofas, floor lamps and side tables.
I had the privilege of being let loose in Jockey's archives to select artifacts and custom frame advertising and marketing collateral.
My roll as designer and consultant was to provide Jockey with expertise in paint color selection, flooring selection, furniture ordering and placement, fixture design and placement, lighting and electrical placement, to name but a few.
In 5 short months we were able to take a shell of a building into a rocking retail environment that was much different than anything they have ever done, take a look at the results:
