Stuart Fingerhut

Three advanced concept cars - the i-Road, FCV and Fun-Vii 2 - made their North American debut at the 2014 International Consumer Electronics Show (CES). The Toyota booth displayed these 3 concept cars by showcasing them in a brand new, venue-specific environment.

PROJECT OVERVIEW We designed the Toyota booth to showcase Toyota’s future vehicle technologies by dividing the space into three distinct technology / innovation zones. This attracted visitors attention and encourage fluid circulation with high dwell time in the space. The Toyota-branded, overhead halo header identified and defined the space, giving it POP within the sea of exhibitors. The design team refused to settle for "average," and its dynamic form went through multiple stages of refinement until it was the right form - one that anchored and helped define the space. A large-format, panoramic LED media wall was used as a digital backdrop and featured content that highlighted the new FCV and Toyota's legacy as a leader in alternative fuel vehicles. The modern forms and dynamic curvature of the space is a physical and visual metaphor to Toyota’s commitment to future technology and industry leading innovation.

Right side exterior graphics

Rear exterior wall

i-Road driving track for media and public demos

FCV and FCV Test Mule - the stars of the show - and the Fun-Vii 2

View of the i-Road garage

TOYOTA i-ROAD The i-ROAD is an ultra-compact electric vehicle with only three wheels. The ideal vehicle for short-distance city driving, its small footprint results in impressive maneuverability, reduced congestion, and the need for new parking, while producing fewer greenhouse gases. The i-ROAD will participate in urban transport trials from 2014 in Toyota City, Japan and Grenoble, France.

The fit and finish throught the booth was exemplary - a testament to the build quality we achieve at George P Johnson.

The FCV CONCEPT The U.S debut of the FCV was at 2014 Consumer Electronics Show. Powered by fuel cells, which generate electricity from hydrogen, the FCV is a practical concept of the fuel cell vehicle Toyota plans to launch around 2015. The vehicle has a driving range of 300 miles with refueling times as low as three minutes, roughly the same time as for a gasoline vehicle.

The FCV Info Counter featured both dynamic and static content to tell the vehicle's story...

and history.

The Fun-Vii 2 - Toyota’s Car for the Connected Future The Fun-Vii 2 is designed around “Intuitive Connections,” where the driver controls the vehicle through body motions and even reacts to your emotions.

We acheived a consistent look and feel for the space down to the details of the furniture spec'd for the booth.

Media counter with built in charging stations

Fabric graphics merge with the LED wall

Public day demos

The star of the show

Learning more about the FCV

And finally, the FCV won 2 Best in Show awards at CES!! Copyright and photo credit: www.kathrynrapier.net

This project was published in Grand Stand 5 by the nice people at Frame Magazine.