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Installation art or something else?...
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An all new business meeting format was crafted. Designed as an entertainment platform, the format provided the audience with personal, authentic commentary from a Ben Stein-moderated panel discussion with Toyota executive leaders and San Francisco 49ers Head Coach, Jim Harbaugh. Following that, social media maven Gary Vaynerchuk addressed the Board of Governors with a TED-style address on the evolving business landscape. In addition to the updated business meeting format, a new look and logo for the Board of Governors program was launched, supporting Toyota's commitment to their brand pillars.
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FABRICATION OF THE REVEAL SHELL
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