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The 2015 Los Angeles Auto Show was the stage for the debut of Hyundai Motor America’s new brand experience. The 16,000 ft² of exhibition space was the home to 17 vehicle models, with a second area in the South Hall atrium showcasing the HYUNDAI N 2025 VISION GRAN TURISMO concept.
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The press highlight at LAAS was the North America debut of the new 2017 Elantra.
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The Affinity Zone highlighted Hyundai's sponsorship and support of professional and college sports leagues, and golf events.
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The Premium Performance zone featured a change in materiality as a backdrop to the Equus and Genesis models.
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The Brand Gallery showcased a wide range of the programs, projects and philanthropy that Hyundai contributes to in the United States. Featured stories include the Hyundai design story, new in-car technologies, and a recap of the custom vehicles developed for SEMA.
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The Owner's Lounge was an exclusive area for Hyundia owners. Treated in warm woods and metals, and outfitted with mid-centrury-inspired furnishings, the Owner's Lounge became a respite from the hussle and bustle of the auto show floor.
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The HYUNDAI N 2025 VISION GRAN TURISMO, first revealed in at Frankfurt Auto Show, made its first North America visit. The concept car gives a glimpse of the styling future high-performance Hyundai’s, under the sub-brand N, will take inspiration from.
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Czarnowski Creative team :
Joneric Amundson, Allen Bram, Stuart Fingerhut, Lauren Lau
Copyright and photo credit: www.kathrynrapier.net
For more creative inspirations, follow me on Pinterest and Instagram at @StuartFingerhut
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