Alex Straughan

Street of Dreams I was given the opportunity to update a severely outdated website design, I brought it into today’s sense of style while keeping as many aspects of the current design scheme as possible. In keeping many of the existing design schemes we didn’t have to recreate the entire company identity in the spirit of saving money but also maintaining customer recognition. This is a company that is coming back from a terrible market turn in the housing industry and it has many admirers that would love to see it come back.

IOPI Medical Designing and building this site for a medical device company was relatively straight forward but the business owners wanted to make sure the site would be as easy to navigate as possible while providing a lot of information. Working within the company’s current identity while making the site visually pleasing, logical to navigate but also multi-media and printer friendly were all goals for this project, given the fact that a good size order was placed the day the site went live (because the customer was so impressed) really made what we were trying to accomplish a reality!

Coates Heater Our firm had just finished designing the new look for Coates Heater. We updated their catalog and their trade show booth so I needed to take that new look and make it a website. Using the tradeshow booth graphics for the portal was the best way to direct customers to the general areas of the site they would like to look into. The rest of the site was styled like their catalog. Although we had a main portal to direct to different sections we wanted to keep all sections easily accessible on any page. Another main feature I needed to promote was their special heater calculator which is present no matter where you go on the site with a bold graphic I illustrated.

Coates Heater Our firm had just finished designing the new look for Coates Heater. We updated their catalog and their trade show booth so I needed to take that new look and make it a website. Using the tradeshow booth graphics for the portal was the best way to direct customers to the general areas of the site they would like to look into. The rest of the site was styled like their catalog. Although we had a main portal to direct to different sections we wanted to keep all sections easily accessible on any page. Another main feature I needed to promote was their special heater calculator which is present no matter where you go on the site with a bold graphic I illustrated.

Alternate design for Darrell Stewart and Co.