Lion Billboard - This campaign was to attract families to come back to the zoo. This billboard was an extension of the lion advertisement.This was a group project and we decided we wanted to aim it both at children and adults but keep that childlike quality of fantasy and fun as well. We also wanted to focus on the fact that the zoo is a place of learning, so each advertisement states a fact about the animal.
Giraffe Advertisement - This campaign was to attract families to come back to the zoo. This was a group project and we decided we wanted to aim it both at children and adults but keep that childlike quality of fantasy and fun as well. We also wanted to focus on the fact that the zoo is a place of learning, so each advertisement states a fact about the animal.
Bus Signage
Giraffe Billboard - This campaign was to attract families to come back to the zoo. This billboard is an extension of the giraffe advertisement. This was a group project and we decided we wanted to aim it both at children and adults but keep that childlike quality of fantasy and fun as well. We also wanted to focus on the fact that the zoo is a place of learning, so each advertisement states a fact about the animal.
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Philadelphia Zoo