Mayhem Music Festival 2009 Promotional Products - The concept for the Rockstar Energy Drink Mayhem Festival promotional products is derived from personal experiences attending metal concerts, specifically being within the mosh pit. A mosh pit is chaotic, hot, sweaty, loud, and extremely physically demanding. These properties inspired the type which I created for this project. The covers and sleeves of each piece is designed in a very clean minimalistic style to address metal concerts are contained chaos.