Fraser Mason

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

Red Bull Tai Fu - The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.

The microsite looked to create buzz both with both surfers and the media around Red Bull's venture into big wave surfing. The platform allowed viewers to watch the build up to and the surfing of TaiFu giant swells. Mobile was used heavily to not only alert registerd users of the project's status and as a viral promotion tool but also to stream specially edited footage.