RaboPlus Launch campaign - The reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being their convincing best.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
RaboPlus Launch campaign - The reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being highly persuasive.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
RaboPlus Launch campaign - The reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being highly persuasive.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
RaboPlus Launch campaign - TThe reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being highly persuasive.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
RaboPlus Launch campaign - The reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being highly persuasive.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
RaboPlus RaboDirect Secure Sites - The reality style site asked users to nominate themselves or friends into a competition to find Australia's most persuasive person.
Entrants took a persuasive test then uploaded content of themselves being highly persuasive.
Suitable entries were posted for public voting, participants also self promoted through viral methods.
The site helped succesfully launch the bank using a third of competitors online budget, and average aquisition cost was a tenth of ATL methods.
Intel Centrino 2 - The microsite invited users to view adventures and insights from four respected blogging aficionados with differing IT needs.
If the user liked or agreed with a certain clip or comment they then dragged it into their own story complier.
After a user's story was compiled, the microsite was able to suggest the ideal machines for them, before steering them towards a suitable retailer.
As an enticer the user was also able to enter a competition to win their ideal machine.
gLike
RaboPlus Launch campaign