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Kirin First Press
Kirin First Press - The microsite's concept introduces Kirin to a Gen-Y audience.
The Manga comic style allowed us to create a story based around a young Japenese girl and guy on a night out.
Eventually the couple meet in a bar, (one of five in Australia heavily promoting Kirin) and begin a dreamy, abstract conversation, which also highlights Kirin's character and image.
At the end of the night they exchange gifts (via the downloads section) and details (via send to a friend)