Emily St. Germaine

Kraft - General Foods International Cafe - kraft- general foods international cafe:
General Foods International, or GFI looks to capture the cafe experience at home with sweet coffee flavored drinks that you can make at home.
The multitouch campaign embraced that idea by introducing the “Unitied Flavor Front” to stand as your Anti Cafe Society. We start with an unbranded touch to generate buzz, then drove to a branded site offerring incentives to members and a barista tour of the country that featured only GFI brands.

• Art Direction