The Nationwide Arthur Webb Challenge Cup is an internal staff only event that happens at Nationwide Building Society's head office each year. The format is similar to that of Dragon's Den, where teams of colleagues can pitch ideas that they think can help the business succeed. The event happens over a number of days, with the head office transformed in a space perfect to raise awareness of the challenge. Live events happen throughout the main spaces of the offices, allowing staff to get involved and cheer on their colleagues, both in a live and virtual format.
HGA were brought in to not only deliver the event, but create a campaign on the run up to the event that would help to drive intrigue and create a real sense of celebration.
