The Boot Room brand in two of it's simplified forms....
An original concept drawing for the 'stud wall'. The logo was made up of thousands of football studs screwed in to a wall. Both Boot Room Sports Cafe's have one of these walls.
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Liverpool FC Boot Room Sports Cafe

In 2010 Liverpool FC launched it's first Boot Room Sports Cafe within Anfield stadium. 12 months later a second Boot Room opened it's doors at the Cheshire Oaks Designer Outlet Village in Ellesmere Port.

I was responsible for the creation of the brand identity, building signage, interior graphics, branded merchandise, customer interactivity, menus, stationery and staff uniforms.

Working as a project manager on both builds, I worked along side the contractors to manage the sourcing and production of the signage, interior graphics, furniture, fixtures and fittings, whilst also solely managing the creation and production of printed materials such as menu's and stationery, along side the marketing campaigns.

Steven Hartley
Creative Director Liverpool, United Kingdom