LFC 2022-23 Membership Launch Campaign
LFC 2022-23 Membership Launch Campaign from Steven Hartley
LFC 2022-23 Membership Launch Campaign

LFC asked Fourth Wall to pitch for the Membership 22/23 season launch campaign.

Their previous membership campaigns had become quite generic, they lacked emotion and mainly focussed around still images of players, so they wanted to mix things up.

My idea was to create something emotive, compelling and engaging, that centered around the fans, highlighting the influence they have and bringing back powerful memories of emotive moments that they played a huge part in.

The creative treatment was produced to bring fans and players together, to make them feel as one, and give them equal importance in the club.

I created a tagline of Our Team, Our Pride, Our Club, with spin of lines such as Our Pride, Our Passion, Our Club. It all centred around the 'Our Club' sentiment, to focus the mindset on being more than just a fan.

The launch campaign featured a series of highly emotive images, and a passionate and engaging video highlighting the importance of the fans and the part they play.

The video element of the campaign featured the same double exposure creative style, whilst ensuring it brought the importance of the fan to life, to really hammer home the emotional attachment to the club. I conceived the concept for the video, created the overarching campaign tagline and art directed the project. The video was brilliantly produced by the Fourth Wall video team.
gLike
LFC 2022-23 Membership Launch Campaign

LFC asked Fourth Wall to pitch for the Membership 22/23 season launch campaign.

Their previous membership campaigns had become quite generic, they lacked emotion and mainly focussed around still images of players, so they wanted to mix things up.

My idea was to create something emotive, compelling and engaging, that centered around the fans, highlighting the influence they have and bringing back powerful memories of emotive moments that they played a huge part in.

The creative treatment was produced to bring fans and players together, to make them feel as one, and give them equal importance in the club.

I created a tagline of Our Team, Our Pride, Our Club, with spin of lines such as Our Pride, Our Passion, Our Club. It all centred around the 'Our Club' sentiment, to focus the mindset on being more than just a fan.

The launch campaign featured a series of highly emotive images, and a passionate and engaging video highlighting the importance of the fans and the part they play.

Steven Hartley
Creative Director Liverpool, United Kingdom