Hannah Senesh Day School
The Hannah Senesh Community Day school was founded in Brooklyn, NY with 14 students. Over the course of almost 30 years the school has grown to 200 students, moved into a new larger building and expanded to 8 grades. One thing that has not changed is the mosaic logo and orange color palette. The original brand identity was limited to these 2 design elements and had become quite limited as the school and its educational offerings have evolved. Our challenge was to build upon these 2 simple elements and create a more expansive and flexible brand language.
Our work included a revised brand identity, photo and illustrative style elements, icons, patterns, a comprehensive brand standards guide and related print and digital applications.
