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Cargill - Truvia Brand Natural Sweetener
Brand Packaging Magazine honored the new Truvia product by choosing it for the 2010 Design Gallery.
The intention behind the project was to differentiate from the traditional single dose packets and to create a container that consumers would want to keep on their counter or table.
The combination of shape, inspired by the brand, the use of shrink graphics and the flip top closure with the spoon-able opening resulted in a winning package as described by consumers.
