The concept for the display after instituting some cost saving measures
The concept after deciding to change the inner grid from wood to metal for contrast
Radical departure concept early on in the process, but still highlighting the new brand art with cards hanging from metal wires
A streamline, cheaper concept for stores that requested a smaller footprint or less costly display
A snippet from the specs, showing the construction of the frame holding the 4 graphic panels in metal channels
gLike
Robert Mondavi® Mass Display
Robert Mondavi: Private Selection®, received a drastic rebrand with new art and label design. They were looking for an in-store, mass case display to exhibit the new art for the brand. They wanted something using traditional materials like wood and canvas with an artistic feel.
The final concept chosen included golden-vein powdercoated metal, dark woods, and stetched canvas side banners.
