QVC is truly a hidden gem. While it doesn’t face the same pressure to stock and run hundreds of stores like traditional brick-and-mortar retailers like such stores as Wal*Mart, QVC still faces competition from all corners of e-commerce, including Amazon.com Inc. Since QVC has such an extensive and robust assortment of products, their mobile app felt dated in exhibiting them in the best light possible.
This project was created due to the user experience trends have changing, 3 channels to stream now, which in turn provides a better app experience. Blurring the lines of TV and internet sales is certainly interesting, and it was an experience to merge the two into a seamless experience to create the best possible shopping experience for the customer as a whole.
