Graduate Thesis: Full Project - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
Pictured is a group shot of all the components of my thesis; the book and the game that teaches the lesson of the book (playing cards, card box, game board, game rulebook, scoresheet).
"how to help" spread - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
This is a spread from the book, showing in six steps how a communication designer can make an impact on society as a whole.
"Gropius" Spread - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
The book featured several case studies; this is a spread on Walter Gropius, and how the Bauhaus Ethic he developed had a permanent effect on the way we approach design education and design thinking.
E.E. Calkins study - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
This case study profiled E.E. Calkins, an advertising giant in the post-Great Depression era, and speculates that his "planned obsolescence" contributed to the wastefulness of our modern culture.
Project M study - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
This case study profiles ProjectM, a group focused not just on doing good, but instilling positive values into the practices of young designers.
History of ethical systems - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
This chapter discusses a broad history of ethical systems, and how communication design of the day was used to instill certain values in the public.
Sins and consequences - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
A spread from the "history of ethical systems" chapter, showing how communication design of the day was used to instill certain values in the public, in this case using hellish consequences to intimidate people into doing right by their community.
Deadly Sins Cards (from powerpoint presentation) - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
In addition to the written book, I designed a card game that could be used to teach student designers how to bring ethics into their practice. Pictured here are the "Sins" Cards: Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride- with interpretations on how each theme applies to a designer's practice.
Virtues Cards (from powerpoint presentation) - The pairing matches to the "sins" cards, used in the game to teach student designers how to bring ethics into their practice. Pictured here are the "Virtues" Cards: Chastity, Patience, Humility, Temperance, Diligence, Charity, and Kindness- with interpretations on how each theme applies to a designer's practice.
The Card Game (from Powerpoint presentation) - Thesis title: "Pro Bono Publico"- A study on design ethics not just in business practice, but in using design to help people to make better choices that would benefit society as a whole.
In addition to the written book, I designed a card game that could be used to teach student designers how to bring ethics into their practice. Pictured here is the end of the game, where the cards are flipped over to reveal the pairings/choices made by the players.
gLike
Thesis work