A major marketing and educational event hosted by KEVIN.MURPHY hair care & color brand. This live event brought together international creative minds and acclaimed speakers to provide salon professionals with glimpses of new hair collections and fashion trends, insights into current business and industry developments and to create a more meaningful relationship with its customers.
A designed and managed website, instrumental to sell-out the 2016 show, with more than 1,200 guests attending. The Wynn Hotel, Las Vegas, was transformed into a lush stylist paradise reminiscent of scenes from the most recent KEVIN.MURPHY brand campaign, complete with
brand-infused décor and branded registration elements.
On day one, the new collections came to life onstage with styling and color demonstrations.
On day two, 20 breakout experiences were offered, with more than 3,000 session visits.
All photos by Stephan Faerber
