Cooper-Hewitt Rebranding Logo - To create a new, fresh, and modern rebranding of Cooper Hewitt, National Design Museum, several changes were implemented.
ITC Avant Garde Gothic Std was chosen to convey a contemporary and elegant type identity. New colors of a subdued electric blue and energetic mandarin orange are used to create a fun and exciting feel. The Smithsonian Institution symbol of the sun has been treated to appear more contemporary, new, and connected to education.