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Basil Hayden Packaging Design
Basil Hayden's Packaging Design - The goal of the project is to develop the next generation packaging and point-of-purchase display for Basil Hayden's Kentucky Straight Bourbon Whiskey. The redesign must preserve the values and personality characteristic of the Basil Hayden brand identity while encouraging an increase in sale and popularity. The redesign must not only do justice to the heritage of bourbon as a drink, but also celebrate the delicate, refined characteristics that are unique to Basil Hayden's.