Zumtobel Creative Light Art Competition
2nd place
Theme: Retail Lighting
-How to get people to the shops with the help of light ?
-How can the light make the products more attractive?
-How can the light affect the customer to buy the product?
Title: Don't look!
Description:
In contrast with the trend of lighting the item of focus brighter than it's surroundings, this project hopes to bring attention to the object by hiding it. By hiding an object in a box with only a few peepholes, this piece hopes to attract the viewer by appealing to his or her curiosity and feelings of voyeurism. Furthermore, by hiding the object from the surrounding lighting conditions, one can use only a few low-powered lamps to light the object, adding contrast and drama to the scene. Viewing the objects through peepholes also forces the viewer to pay attention to the details of the objects being sold.
