Damian Lillard Adidas Signature Project
Damian’s first signature will be utilized as a medium to portray Damian’s journey to the NBA and pay homage to the individuals who guided Damian along this path. Each colorway will incorporate elements that reflect Damian’s passion for music, the game, and family. The dynamics and form of the shoe are designed in regards to the position and style of play of Damian. Boost foam would provide the cushioning and responsiveness necessary to handle the demands of an elite level athlete like Damian.The signature concept process consisted of the research on Damian's journey, integration of Adidas's performance technology, and the implementation of an aesthetic design.