![](https://s3images.coroflot.com/user_files/individual_files/31317_nqezgzu70v8mcsmlpwqmtpxzj.jpg)
Problem statement and objective
![](https://s3images.coroflot.com/user_files/individual_files/31317_ubowmkfouci4t7yzvtj7xqhrp.jpg)
Competitor analysis summarised as personas
![](https://s3images.coroflot.com/user_files/individual_files/31317_qat6rdijk4ru5kyxtxni8zznm.jpg)
Persona
![](https://s3images.coroflot.com/user_files/individual_files/31317_gznvmmh2ulqwalqmo8pqbftjx.jpg)
Cores & Paths
![](https://s3images.coroflot.com/user_files/individual_files/31317_ojhpl2si5pfmngfifywhlwbip.jpg)
Demographic breakdown from first round of contextual enquiries
![](https://s3images.coroflot.com/user_files/individual_files/31317_g5dbyedeftti6g6vj5ddh3jcy.jpg)
Behavioural scales supported by an affinity diagram of quotes
![](https://s3images.coroflot.com/user_files/individual_files/31317_nyirp75jobvzwf4gg5fqxindc.jpg)
Customer journey comparison
![](https://s3images.coroflot.com/user_files/individual_files/31317_7fne0dtqbuygjq3zocsow9hfg.jpg)
Behavioural patterns
![](https://s3images.coroflot.com/user_files/individual_files/31317_sc7wfpemsxngyx9ssmfkjhcpc.jpg)
Feature prioritisation
![](https://s3images.coroflot.com/user_files/individual_files/31317_wzysoqotkydajct_kcu09agfe.jpg)
Benefit table
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