Portico
Portico from Susan Tam
Portico

PORTICO BRAND DNA

Client: Portico Brand Group
Portico has begun to re-emerge as both natural and sustainable. The brand
began in Soho, carrying everything from high-end furniture to spa & bath towels. It's a sophisticated combination of modern, relaxed and classic. The shift in consumer attitudes toward the organic lifestyle, created a need to emphasize the brand's eco footprint. The brand's identity needed a radically new design strategy to communicate it's evolving message. New style guides were created to reinvent it's unique style signature. By sourcing more sustainable materials for packaging and utilizing a more monochromatic coloration, it reflects the modern classic aesthetic of the past while speaking to the future.

Portico brand style guide
Portico brand style guide: intro page. Printed on pearlescent finish specialty paper.
Portico brand style guide: philosophy + communication, style matrix pages
Portico sheet set bag, 3/4 view.
Portico sheet set packaging
Portico bedding collection
Portico bath mat clam label. Printed on FSC certified paper & printed with soy based inks. Pearlescent finished paper stock.
Towel carelabel "locker loop" treatment. Doubles as a vanity tag on front side & reverse side reads wash care instructions.
Portico towel vanity tag/ woven care label.
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Portico

PORTICO BRAND DNA

Client: Portico Brand Group
Portico has begun to re-emerge as both natural and sustainable. The brand
began in Soho, carrying everything from high-end furniture to spa & bath towels. It's a sophisticated combination of modern, relaxed and classic. The shift in consumer attitudes toward the organic lifestyle, created a need to emphasize the brand's eco footprint. The brand's identity needed a radically new design strategy to communicate it's evolving message. New style guides were created to reinvent it's unique style signature. By sourcing more sustainable materials for packaging and utilizing a more monochromatic coloration, it reflects the modern classic aesthetic of the past while speaking to the future.

Susan Tam
Brand Development - Print, Packaging & Digital New York, NY