Bourbon Women
Bourbon Women from Stacy St....
Bourbon Women

As my MFA project, I rebranded Bourbon Women, a non-profit organization that promotes bourbon in general to women. This was purely an educational exercise while I was studying for my degree in media design.

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For the full campaign project book, please click here: http://issuu.com/stacym.stjohn/docs/bourbonwomenrebrandingprojectbook?mode=window Image Reference: Kentucky Bourbon Trail (Photographer). (2012). [Untitled photograph of a tasting plate] http://www.facebook.com/photo.php?fbid=10150963272856375&set=pb.109526271374.-2207520000.1360034148&type=3&theater

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Alternate version: red lettering with no lines
Main version of logo: red lettering with black and grey horizontal bars
For image references, please see: http://stacymstjohn.tumblr.com/post/29878474280/professional-sophisticated-mood-board-janda-as
Image References: Kentucky Bourbon Trail (Photographer). (2012). [Untitled photograph of a woman pouring a drink] Retrieved June 9, 2012 from http://www.facebook.com/photo.php?fbid=10150752929516375&set=a.120012976374.102769.109526271374&type=3&permPage=1 Guardian. (n.d.). [untitled photograph of business woman using a phone] [edited]. Retrieved January 16, 2013 from http://www.guardian24.co.uk/Images/Business-Woman-Using-Phone(2).aspx
Image Reference: Kentucky Bourbon Trail (Photographer). (2012). [Untitled photograph of a woman pouring a drink] Retrieved June 9, 2012 from http://www.facebook.com/photo.php?fbid=10150752929516375&set=a.120012976374.102769.109526271374&type=3&permPage=1
Image Reference: Flood, D. [photographer] (2006), [table setting at outdoor restaurant] [edited]. Retrieved January 16, 2013 from http://www.dennisflood.com/photos/2006/1000/table_setting_at_outdoor_restaurant_8261.jpg
Image Reference: Woodford Reserve (Photographer). (2009). [Untitled photograph of cocktail glasses] Retrieved June 10, 2012 from http://www.facebook.com/photo.php?fbid=162056786512&set=a.157323386512.124000.136556136512&type=3&theater
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Loud Mouth Golf. (n.d.). [Untitled photograph of white polo shirt]. [edited]. Retrieved January 15, 2013 from http://uk.loudmouthgolf.com/media/catalog/product/cache/1/image/5e06319eda06f020e43594a9c230972d/w/h/white-wsh-nb.jpg Chef’s Hat. (n.d.). [Untitled photograph of cocktail glass on white background]. [edited]. Retrieved January 15, 2013 from http://wholesale.chefshat.com.au/catalog/images/prodimg/img3804.jpg Bulk Bar Products. (n.d.). [Untitled photograph of boston shaker] [edited]. Retrieved December 1, 2012 from http://bulkbarproducts.com/prod_big/201357674_28oz-shaker-weighted.jpg Alie Express (n.d.). [Untitled photograph of brown leather handbag] [edited]. Retrieved December 1, 2012 from http://i01.i.aliimg.com/wsphoto/v0/687776037/2012-fashion-leather-bag-women-s-handbag-one-shoulder-cross-body-handbag-font-b-8800-b.jpg
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Image Reference: Liz Kroft Photography [Photographer]. (n.d.) [Barrel texture] [edited]. Retrieved November 29, 2012 from http://www.lizkroftphotography.com/Travel/PasoRobles/DSC0111/913453806_vmkNE-L.jpg
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Bourbon Women

As my MFA project, I rebranded Bourbon Women, a non-profit organization that promotes bourbon in general to women. This was purely an educational exercise while I was studying for my degree in media design.

View Website
Stacy St....
Frankfort, KY