Airborne :: Identity and Packaging Re-design - Airborne is an effervescent immunity supplement taken to boost immunity. The new identity system and bottle shape reflects the bubbly, effervescent qualities of the product itself as well as the feeling consumers gain when taking the supplement. A new tagline, “happiness is airborne†is utilized to reflect the idea that happiness can spread just as germs do; it urges users to spread the happiness of Airborne. Happy comments from customers are printed on the backs of the packaging. The bottles are complete with a peel-back nutrition label to eliminate the need for a box, and the caps are magnetic and containing cheery sayings to hang on the fridge and further enforce the idea of spreading happiness.