I used only the three basic geometric shapes (square, circle, triangle) to enhance the value of "Design".
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LOGO /// ELICA ANNIVERSARY

/// PROJECT ///
Logotype made during the 40 years of activity of Elica S.p.A.

/// AIM ///
The elementary geometry reminiscent of the corporate values: Design / Innovation / Quality.

/// FONT ///
Custom font + Univers LT std/59 ultra condensed

Stefano Menconi
Senior graphic designer Firenze, Italy