The logo communicates strength and reliability. Highly modular, built with elementary geometries is readable even at very small sizes.
EN1 /// BREAK WITH THE PAST /// Each cover is typographically interpreted in line with an internal argument at House Organ.
EN2 /// SENSORIAL ///
EN3 /// THREE-DIMENSIONAL ///
EN4 /// DESIGN ///
EN5 /// INFOGRAPHIC ///
EN6 /// EXCELLENCE ///
EN7 /// SYMMETRY ///
EN8 /// TEAM SPIRIT ///
EN9 /// RENEWAL ///
EN10 /// PERSEVERE, PERSEVERE, PERSEVERE ///
EN11 /// THE RISK REWARD ///
EN12 /// WORK TO TARGETS ///
EN13 /// AIM FOR THE IMPOSSIBLE ///
Layout ElicaNews.
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HOUSE ORGAN /// ELICANEWS ///

/// PROJECT ///
During 2011 ElicaNews has been completely renovated from an aesthetic point of view-graph. The format has been expanded (A3) giving a cut closer to the “magazine”. Starting from the cover, the policy is to interpret it differently every time the issue of the publication reflects a major theme of particular relevance in content. The layout has been redesigned to ensure greater coherence graphics, simplicity and readability of the sign. The result is to give a stronger identity and strength of expression, in line with the Group’s values.

/// DIMENSION ///
29,7 X 42 cm (A3)

/// FONT ///
Lyon Display / Regular (Kai Bernau). Giorgio / medium regular (Christian Schwartz).
Verlag.

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Stefano Menconi
Senior graphic designer Firenze, Italy