During my time with Under Armour, in off hours or downtime, I was allowed to explore creative design options to further their brand. This included attempting to pursue new alternative branding, tag lines and slogans. I chose various core elements such as dramatic sports photography to display and celebrate the dynamic human body in action, often in congress with various brand phrasing.
This included attempting to pursue new alternative branding, tag lines and slogans. I chose various core elements such as dramatic sports photography to display and celebrate the dynamic human body in action, often in congress with the current brand phrasing "RULE YOURSELF. I WILL" campaign, as well as suggesting new slogan tag lines "SET THE WORLD ON FIRE", "SET THE WORLD ABLAZE", "FEEL THE BURN" and "IT'S IN MY DNA" for consideration.
These looks and feels are in no way officially tied to the direct current UA brand or style guides. These were made purely for demo purposes only.