Rich media online ad with homepage takeover.
Facebook promotion in which turf professionals could win free product by commenting on the post with their "Zombie Weed Warrior" name. I am Doctor Ironturf, by the way.
Worked with a developer to create an iPad game that allowed turf professionals to fight off Zombie Weeds at one of the industry's largest trade shows.
Worked with a developer to create an iPad game that allowed turf professionals to fight off Zombie Weeds at one of the industry's largest trade shows.
Coordinated an in-booth event in which visitors could take pictures with real turf zombies in front of a horror movie-poster like mural and receive a photo souvenir.
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Zombie Weeds

Our client wanted to promote their line of professional herbicides that fight weeds underground to prevent them from emerging year after year. Since each one of these products had different branding, we decided to brand the problem: Zombie Weeds. We brought the idea of Zombie Weeds to life through video, interactive media, social media and trade show experiences.

Stephanie Landes-Burris
Associate Creative Director Cleveland, OH