Hundreds of images of bedrooms (and three images of a bed bug) created a functioning QR code which directed our audience to a teaser microsite. The microsite counted down the seconds to the product launch and visitors could sign up for email updates.
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Promotional eblast (with a hidden bed bug) sent to individuals that had signed up for updates.
Teaser microsite featuring countdown clock. When the countdown clock hit zero, the full site went live with an introductory video. Over 1,000 people watched the video on the first day - for a very niche professional audience, this was an overwhelming response.
Folding brochure modeled after a hotel door hanger to promote client's bed bug control products to pest management professionals.
Bedroom-inspired tradeshow booth developed for product launch. Acrylic walls allowed users to see the bed bug monitor installed behind furniture.
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Verifi Bed Bug Detector Launch
Developed an integrated campaign to help client launch an innovative new bed bug product, including print, video, online, microsite, booth design and more.
