Stephanie Landes-Burris

Brand campaign for the MetroHealth System, Cleveland's first hospital. Objective was to position MetroHealth against two major health care systems in the region by highlighting its focus on the Greater Cleveland community and aligning it with Cleveland's storied comeback spirit. The award-winning campaign featured print, radio, television, a microsite and community outreach tactics.

• Branding & Corporate Identity
• Creative Direction
• Copywriting & Editing