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Reach Higher
Lincoln Reach Higher - REQUEST:
Lincoln wanted to promote their new line of vehicles and change people's perceptions of the brand.
PROPOSAL:
Create a microsite that allows users to learn about the vehicle by watching demos or actually interacting with the vehicle.
EXECUTION:
Lincoln Reach Higher expanded on the brand's new advertising campaign "Reach Higher." Users were able to explore each vehicle by changing color, watching animations and interacting with features.
